copywriting | narrative | producing

Dead by Daylight: t-shirts

 

Dead by Daylight: t-shirts

As the game Dead by Daylight was about to be shown at a consumer expo, we had to come up with t-shirts that played well with the game’s USP. In the game, one play as the killer and four others play as survivors trying to escape the killer. So we made - and handed out - t-shirts where you either became the “killer” or a “survivor”.

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